Wild Wonderful World empowers everyone to #IgniteChange in the world of conservation, by connecting you to wildlife projects in need. With thousands of conservation charities and projects out there, decision fatigue is a big limiting factor for donors to take the leap and support a cause they care about. That is where we come in: to connect passionate funders with passionate projects that make a real impact for wildlife conservation.

We work to protect wildlife because we believe it is the right thing to do: we conserve wild spaces into the future, because if we don’t, who will? If everyone fights one corner, supports one project that protects one area, we create hope for success. Our choices today change our world tomorrow and no matter where you are in the world, everyone can make a difference for the better.

We operate a 100% donation model: 100% of donations received to our Conservation Fund goes directly into buying research equipment, veterinary supplies, and to teams on the ground. We are able to do this because our sister safari company covers all administrative expenses and overheads of our conservation work. Sustainable funding is generated from our safaris with 20% of profits donated to the Wild Wonderful World Conservation Fund. This unique model reassures our donors that their funds actually reach the conservation projects that are making a real difference on the front lines.

Through relationships developed over decades of working in the safari industry, our 2017 overlanding expedition, and our diverse conservation work on the ground to date, we have built a broad network of connections within the African conservation sphere. We have access to confidential information, new exciting projects and first-hand experience of what’s needed on the ground. This enables us to select projects based on maximised impact for preserving wild spaces, so that you can rest assured your donation is generating the highest possible impact.

The challenges facing wildlife are varied and complicated. We focus our funding in three pillars: rapid response funding, frontier project support and flying for conservation. This multi-faceted approach aims to provide short, medium and long term solutions, maximising our reach and optimising the effectiveness of funds generated.