Revised: 11 January 2023

This privacy policy applies to and any additional online or offline marketing material.

  1. Wild Wonderful World’s Privacy Policy

This privacy policy is designed to tell you about how we collect information, what kinds of information we collect, how we use that information, how you can access or delete information we collect from you and what kinds of security we use to protect information you provide.

Before using our website or providing personally identifiable information to us, you should read this privacy policy. Use of our website or communicating with us constitutes your agreement to the terms of this policy. We reserve the right to change this Policy at any time and at our discretion, for example to take account of new data protection legislation, and to reflect our current business practices. If we do change the Policy, the new Policy will be posted here, along with its revision date.

  1. Data that Wild Wonderful World collects and how we use it

We are registered under the Data Protection Act 1998 and handle all your personal data accordingly.

We respect the privacy of all our visitors and take our data protection responsibilities very seriously.

  • Personal information we collect on our website

The only personal information that we collect on our website is your email address and name if you opt to subscribe to our email list, and the personal information provided by you when you fill in our contact form or when requesting further information via email. This information is not collected without your consent and manual entry and you may unsubscribe from our mailing list at any time by contacting us at or updating your email preferences via the link displayed at the bottom of our emails.

In order to compile statistics and improve our website, we use Google Analytics to track where our website traffic is coming from. Only anonymous aggregated data is used by our team to evaluate the use and functioning of our website. This anonymised information includes, but is not limited to, the number of visits to our site, pages, geographical location associated with IP address at city, region and country level, demographic information such as gender and age, device type, etc. We can only access information that you have chosen to share with Google. Wild Wonderful World will never store, disclose, sell or in any way distribute your data outside of our organisation. On occasion, we work with third party companies under a non-disclosure agreement to assist us with website analytics such as evaluating the use and operation of our website so that we can continue to enhance the website and our services.

  • Sensitive personal data with regards to travel

In order to process your booking and to ensure that your travel arrangements run smoothly, we need to collect sensitive personal data such as your name and address, any special needs/dietary requirements/disabilities etc. If you choose to provide this sensitive personal data to us as part of a particular service this will mean that you have given your explicit consent for us, our service providers, and/or third parties which are providing a quote or fulfilling your travel arrangements to use that information for the reasons described in this policy, or as explained at the time you provide that information to us. We will not, however, pass any information on to any person not responsible for part of your travel arrangements. We take full responsibility for ensuring that proper security measures are in place to protect your information. You are entitled to a copy of your information held by us.

  1. Content on our website

All information supplied by Wild Wonderful World on its website, in any publication or in any communication is believed to be correct and is given in good faith. We cannot accept any liability for changes that occur, or errors that become apparent, after the production of these materials. Every effort is made to ensure the information is accurate. Prices, details of products and services and any offers posted on our website, advertised at shows or on marketing literature are subject to change without notice and all products, services and offers are subject to availability. Prior written consent from Wild Wonderful World is expressly required for the reproduction, duplication, copying or any other use whatsoever of any content found on the website (logos, photographs, data, videos etc). Wild Wonderful World reserves the right to modify or otherwise amend or discontinue any content or service found on the website at any time without prior notice.

3.1 Marketing Materials

Any photos or videos of you taken on any of our programmes, or images and videos supplied by you to Wild Wonderful World or to our partners, may be used by us without charge in all media for promotional or marketing purposes, such as in brochures, video shows and on the internet. By participating in our programmes and safaris you are agreeing to waive any rights to these images, or comments made, and agree that they may be used by Wild Wonderful World in future marketing.

3.2 Information concerning links to other websites and services

Our website may include links to other websites or services whose privacy practices may differ from Wild Wonderful World’s. When you choose to use a link to an external party’s website, the privacy policy and data processing disclosures for that site or service governs. We therefore encourage you to read the privacy policy of each web site you visit.

  1. Enquiries
  • Opting out of receiving e-mails:

If you previously opted in to receive emails, you may choose to opt-out. You may opt-out by contacting us at or updating your email preferences via the link displayed at the bottom of our mails.

  • Access to or removal of your information

If you would like to modify or delete any personal information you’ve provided to us, you may do so by sending an email to and we will work to comply with your request.

  • To whom you can direct further questions

If you have any queries or concerns about our privacy policy or our website, please contact us:

Tel: + 27 (0) 73 525 6218