Revised: 18 March 2025
This sustainability policy applies to www.wildwonderfulworld.com and any additional online or offline marketing material.
Our Organising Principle
"No one will protect what they don't care about, and no one will care about what they have never experienced." — Sir David Attenborough
Every safari at Wild Wonderful World begins with one question: how will this experience help protect Africa's wilderness?
We are a conservation-first organisation. Every decision, every journey, every partnership begins with protecting wildlife. We are a registered non-profit conservation fund in South Africa and the United States. Our safari operation covers all charity overheads, so 100% of donations reach projects on the ground. No fees. No filter. Impact open for inspection.
We are committed to growing sustainably — recognising that the wild spaces, communities and cultures we operate within are not a backdrop to our work, they are the reason for it.
We commit to:
- Complying with all relevant legislation and embedding sustainable development into our core business practices
- Using our position to drive positive change within the destinations we operate in
- Preserving wild environments and continually improving our environmental performance
- Maximising positive social impact, supporting local livelihoods, and preventing tourism leakage
- Providing information, training, and support to our team and external partners to advance sustainability across our operations and supply chain
- Equipping clients to make responsible, informed travel choices
1. Environmental Responsibility & Ethical Travel
Travel has a carbon footprint and a conservation opportunity. Our commitment is to minimise the former and maximise the latter.
- Itineraries focused on national parks, wildlife reserves, and wilderness areas that depend on responsible tourism for their survival, prioritising areas that do not benefit from mass-market tourism
- Preference for locally owned lodges, camps, and guides; only recommending properties with verifiable environmental and ethical standards
- Itineraries designed to reduce unnecessary movement and internal flights where viable alternatives exist
- Paperless, digital-first operations; single-use plastic actively discouraged across our operations and with partners
- Environmental criteria applied to all procurement decisions
- No promotion or endorsement of any experience involving captive wildlife interaction or unethical animal handling
- Clients guided on responsible wildlife viewing, Leave No Trace ethics, and avoiding wildlife-derived products
- Carbon offset options offered to clients at booking; formal offset framework for our own operations in development
- Minimum 1% of every safari booking value donated to the WWW Conservation Fund — at no extra cost to clients — funding Flying for Conservation, Rapid Response, Research Projects, and Anti-Poaching
2. Communities & People
Wild spaces only survive when the communities alongside them have reason to protect them.
- Safari experiences designed to generate tangible economic benefit for local communities through fair wages and local procurement — actively preventing tourism leakage and ensuring money stays within the destination
- Supply chain monitored for sustainable practices; training and best practice shared with partners to drive sustainability beyond our own operations
- Anti-poaching and conservation teams we fund are rooted in the communities they protect
- Conservation research supported to build long-term local capacity: rangers, scientists, and naturalists
- Responsible tourism actively promoted within our industry and to all stakeholders
- All people — staff, partners, clients, and community members — treated with dignity and respect regardless of background, nationality, race, religion, gender, or identity
3. Transparency & Accountability
- Only make claims we can substantiate — backed by field evidence, data, or independent verification
- Annual conservation impact reports published publicly, showing how funds were used and what results they produced
- No facilitation or endorsement of greenwashing — we verify partner claims and are transparent about our own limitations; growing legal scrutiny under frameworks such as the EU Green Claims Directive makes this non-negotiable
- This policy reviewed annually; updates published on our website
- Third-party sustainability certification actively being pursued
Proof over promise. That is the standard we hold ourselves to.
Responsibilities
Leadership embeds sustainability in every business decision. All team members apply this policy in their day-to-day work. Clients are asked to respect the responsible travel guidelines provided. Partners are expected to uphold equivalent standards; partnerships reviewed accordingly.
Enquiries
Enquiries
Questions about this policy: info@wildwonderfulworld.com
Wild Wonderful World — Ignite change through travel. wildwonderfulworld.com | +27 73 525 6218
Registered Charity: South Africa — NPC 2021/940586/08 | PBO 930 074 047 | USA — 501(c)3 EIN: 93-2309671
.webp)
